In our digital world today, social selling is not a nice to have; it’s a need to have. Your existing and future customers are more socially savvy than ever and they are listening across all social channels to find solutions for their business needs. Effective selling is about engagement and collaboration. Social media tools like LinkedIn, Twitter, Facebook, and the list goes on, have changed […]
According to a recent Harvard Business Review article, outbound B2B sales are becoming less and less effective. In fact a recent survey found that connecting with a prospect now take 18 or more phone calls, callback rates are below 1% and only 24% of outbound sales emails are ever opened. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and […]
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