ADAZA Blog

The changing B2B buyers journey

The changing B2B buyers journey

Gone are the days of 1-to-1 selling in B2B sales.  Per the CEB, 5.4 is the average number of stakeholders involved in a purchase decision.  And these stakeholders come from a wide variety of locations, functions and seniority levels.  The CEB continues that the biggest challenge for buying groups is not selecting a supplier, but simple agreeing on a problem and course of action. The […]

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Opportunity tracking

Opportunity tracking

A major advantage of using an opportunity tracking system is that you’ll gain visibility into your organization’s pipeline—so your managers can accurately predict future revenues based on all deals in progress. They can also track any individual deal, to know when to step in to help a deal along and guide the rep, as necessary. At ADAZA, we use a simple five stage process.  Our […]

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Training can drive engagement

Training can drive engagement

Wikipedia defines an “engaged employee” as one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization’s reputation and interests. At ADAZA we believe that an engagement can go well beyond the employer employee relationship. That’s why we are committed to building a platform which allows all enterprise account reps to have a delightful experience selling. […]

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Social Selling is a Must

Social Selling is a Must

In our digital world today, social selling is not a nice to have; it’s a need to have. Your existing and future customers are more socially savvy than ever and they are listening across all social channels to find solutions for their business needs. Effective selling is about engagement and collaboration. Social media tools like LinkedIn, Twitter, Facebook, and the list goes on, have changed […]

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84% of B2B buyers start with a referral

84% of B2B buyers start with a referral

According to a recent Harvard Business Review article, outbound B2B sales are becoming less and less effective. In fact a recent survey found that connecting with a prospect now take 18 or more phone calls, callback rates are below 1% and only 24% of outbound sales emails are ever opened. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and […]

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ADAZA for Vendors

ADAZA for Vendors

What if you could leverage a global freelance sales forced with existing relationships with you potential buyers that would provide local representation in new regions and countries, all on a commission basis where you only pay for results?  That’s where ADAZA comes in.  We help you choose the right sales force for your business.  Our reps have years of sales experience and industry expertise. Plus […]

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The gig economy

The gig economy

The gig economy is an environment in which temporary positions are common and organizations contract with independent workers for short-term engagements. It should be no surprised that the gig economy has been on the rise for several years.   The annual report from Upwork and the Freelancers Union found that the freelance economy grew to 55 million Americans this year — 35% of the nation’s workforce. However, this trend doesn’t just exist […]

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How to Sell Any Product

How to Sell Any Product

Salespeople from different industries tend to use different sales techniques. After all, if you’re selling high-end financial products to giant corporations you’ll need to approach your prospects in an entirely different way from someone who sells books at a neighborhood bookstore. Still, the fundamental rules of how to sell remain the same regardless of your product type and customer base. Want to know 5 simple […]

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