84% of B2B buyers start with a referral

According to a recent Harvard Business Review article, outbound B2B sales are becoming less and less effective. In fact a recent survey found that connecting with a prospect now take 18 or more phone calls, callback rates are below 1% and only 24% of outbound sales emails are ever opened. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions.

That is why the referral process is such an important part of the ADAZA network. We recognize the value of the personal referral and how that personal referral strengthens both sides of the relationship. By providing peers with information about leading edge software, you add value to your network and if the sale closes in the future, you are compensated for the value of that referral.

But referrals are only valuable, if the products on the network provide real business value. How does ADAZA gain access to valuable products? Everyone has heard the statistic that 50% of all new businesses fail within five years. This is one of the most quoted statistics, so it isn’t surprising in itself. But what is useful to know is that businesses that survive past the first two years are less likely to die in the subsequent year. In fact, only 10% of the businesses that make it to year 5 will die off in the following year. The ADAZA team knows these facts and uses them to your advantage when screening products for inclusion in our network. However, according to Fortune magazine the top reason the startups fail is that they make a product that no one wants. A study of failed start-ups determined that 42% of them identified the “lack of a market need for their product” as the single biggest reason for their failure. You won’t find these products on the ADAZA network. All our products have been screened to assure that they provide real business value and solve the problem that they claim they solve. In addition, we are back by SAP which has a 40 year history of bringing enterprise software products to market with expertise that we can leverage in 25 different industries. You can be assured that the products on the ADAZA network have been fully vetted and are the best of the best.